Marketing your San Diego rental property is an important part of the leasing process, and a good marketing strategy should result in fewer vacancy costs and the selection of a highly qualified tenant.

Today, we’re sharing some tips on marketing your San Diego rental home.

Advertising San Diego Rental Homes Online

Most tenants are looking for rental properties online. Make sure your home is featured on all the popular rental websites, and do everything you can to promote it to a large pool of potential renters. The more online advertising you do, the better your results will be.

Include your ad on sites like Zillow, Trulia, Hotpads, Zumper, and military housing sites like AHRN.com. You can also try posting your home for rent on social media platforms. Look for local Facebook groups that can help you reach prospective tenants.

Craigslist offers opportunities as well as risks. While many tenants use it to look for properties, it’s very easy to find that the site is full of scams and unethical people. Place a watermark on your photos before you post them on Craigslist because dishonest people will steal your listing, including your photos, offer the home for a lower price, and collect money from unassuming tenants who think they are renting your property.

Photographs and Videos Enhance Rental Ads

Your listing needs excellent photos and if possible, a walk-through video. The first thing that prospective tenants are going to review when they see your listing is the pictures. They want to get an idea of how the place looks, and while your description and written information are important, the photographs and videos will reach them on an emotional level.

Make sure you have great pictures of the inside and outside of your home or unit. Show off the special qualities your property might have, like outdoor space or a garden tub or an updated kitchen. During the walk-through video, be precise and highlight the positives. Let the property show itself.

Professional Rental Property Signage

While most tenants are looking for properties online, it’s still a good idea to put a sign in the yard. If you’re in a good neighborhood, people are driving and walking through the area. There might be a neighbor who knows someone who is looking for a rental property. Having a sign also helps people who see your ad online locate the right property.

Keep the sign professional and include as much pertinent information as you can. Avoid using cardboard and markers. List some basic information about the property, such as number of bedrooms and rental price. Make sure your phone number or other contact information is also listed.

Follow up on Tenant Inquiries

Be responsive to the people who are calling for more information or to schedule showings. Don’t leave messages unanswered. Highly qualified tenants have a lot of options when they’re looking for their next San Diego rental home, and they’ll move along to the next property on their list if you don’t answer your phone or respond to an email. Set up a showing, answer any questions, and follow up with an offer to provide an application. You want to get good tenants into your property quickly.

A professional San Diego property management company will have great marketing tools and resources. We’d be happy to share more about our leasing and marketing process with you. Contact us at Walters Home Management if you have any questions.